Privacy Policy

Privacy Policy

This Privacy Policy describes how guocali.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Contact & Data Controller

If you have questions about our privacy practices or wish to exercise your data rights, please contact us:

Email: contact@guocali.com
Address: GUOCALI, 66 Avenue des Champs-Elysees, 75008 Paris, France

2. Collection of Personal Information

We collect information necessary to process your orders and optimize your browsing experience.

  • Device Information: Collected automatically (IP address, time zone, browser version) via cookies and pixels to load the site accurately.
  • Order Information: Collected from you (Name, billing/shipping address, payment info, email) to fulfill our contract of sale.
  • Support Information: Collected from you when you contact our customer service team to provide assistance.

3. Sharing Personal Information

We share your information with service providers to help us fulfill our contracts with you. For example:

  • We use Shopify to power our online store.
  • We share data with shipping carriers (UPS, DHL, FedEx) and payment processors (PayPal, Stripe) to complete your order.
  • We may share information to comply with applicable laws or respond to lawful requests for information.

4. Your Rights (GDPR & CCPA)

If you are a resident of the EEA or California, you have the right to access, port, correct, update, or erase your Personal Information. To exercise these rights, please contact us at the email address above.

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe (including to Canada and the United States) for storage and further processing by Shopify.

5. Cookies

We use cookies to remember your preferences (like region and cart contents) and to perform analytics. You can control cookies through your browser settings, though blocking them may impact your site experience.

Detailed information on the cookies we use can be found at: Shopify Cookie Policy.

6. Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you using customer data. Our processor, Shopify, uses limited automated decision-making solely to prevent fraud (e.g., temporary blacklisting of IP addresses with repeated failed transactions).

7. Complaints

If you are not satisfied with our response to a privacy request, you have the right to lodge a complaint with your local data protection authority. In France, this is the CNIL (www.cnil.fr).


Last Updated: December 2025